Why attend
For the women who need a real retreat.
Not a conference. Not a mastermind. Four days in a Tuscan wine estate built around rest, reflection and the kind of conversation that only happens when the phones are face down. This is where you step out of the everyday and return clearer, calmer and more yourself.
01
A small group
Never more than a small group of women. Founders, creatives, operators, chosen for the quality of the conversation, not the size of the following.
02
Time to think
Four unhurried days away from the feed. Mornings for strategy, afternoons for rest, evenings for the long table.
03
Work on the business, not in it
Four signature workshops on intention, creative strategy, positioning and rituals for rest. With frameworks you actually take home.
04
The good life, on purpose
Vineyards, Renaissance streets, boutique Tuscan wine estates/hotels and the kind of dinners that reset what you accept as normal.
What's included
The Tuscan experience.
One price, one booking. From the moment you arrive to the moment you leave, every detail is arranged so you can simply be present.
Download the full itinerary →- ·3 nights luxury accommodation with breakfast
- ·Opening aperitivo, welcome dinner and farewell dinner
- ·All four signature workshops, materials and outdoor sessions
- ·Private vineyard tour and premium tasting with pairings
- ·Florence day visit
- ·High-speed train Rome ↔ Tuscany and private airport transfers
- ·Private transfers to all venues and experiences
- ·A curated welcome gift and the retreat workbook
- ·Surprise activities to experience the Tuscan dolce far niente
Where we'll go
Three settings, one story.
The venue
A dream wine estate hotel in the Tuscan region with a pool, garden, cypress avenue and the quiet room where the work happens.
The vineyard
Rows of vines, a private cellar tour and a tasting that moves the conversation outside.
Florence
A strolling city day. Renaissance art, quiet piazzas and the kind of slow wandering that clears the mind.
What you'll gain
You leave different.
We measure a retreat by what changes in the twelve months after. The launches, the rebrands, the roles, the friendships. Here's what women take home.
A sharper motivation
Leave with clarity, purpose and work creativity.
A rested nervous system
Sleep, silence, sun. Practices you can carry into a normal week, not a wellness performance.
A real network
Women you will actually know.
A softer standard
A recalibrated sense of what beautiful, quiet and unhurried can feel like, and permission to expect it.
Questions
What to expect.
Reserve your seat
Limited seats. Yours?
Flash offer ends 1 August 2026
€2,200
Standard
€1,980
Early bird
€1,800
Flash offer
€1,950
Bring a friend · each
50% deposit to secure your place · 50% due three weeks before departure. The deposit secures your accommodation and is therefore non-refundable.
For brands
Partnership opportunities.
Becoming Alpha places your brand in the hands of a small group of considered women. Founders, creatives, editors, across four days of programmed moments, gifting, editorial and film. A quiet room with a very long tail.
Host sponsor
One brand per retreat. Full presence across the four days, the welcome gift, the workbook and the post-retreat film.
Category partner
Fashion, beauty, jewellery, spirits, wellness. A dedicated moment in the programme and gifting for the room.
Media & content
Editorial features, founder interviews and a co-produced photo & film archive from the retreat.
Bespoke
A private workshop, a dinner, a product launch, designed with you around the women in the room.
The prospectus
Fees, benefits and inclusions for every tier.
Tuscany · 27 to 30 October
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